Saturday, April 26, 2014

Mobile . Social Login . Single Sign-On

I was attending a webinar by CA - Enabling and Securing Multi-Channel Customer Interactions. 

Some points caught my attention:
  • replace traditional channels with mobile apps if the same customer service features were available
  • consumers prefer to use a company's mobile app for routine inquiries rather than calling the company on the phone
  • consumers have a more positive view of a company if they have a customer service app

 Social Login benefits:
  • access to large volume of social media users
  • higher level of conversion to internal prospect list
  • more targeted marketing opportunities

Now, based on the facts above, more and more decision makers will move businesses towards the Mobile and will offer Social Login.

Single Sign-On solutions in the market has to get:
  • easier to deploy (Cloud ?)
  • easier to integrate with Social Login providers
  • more secured
  • to scale even better and quicker

It's an exciting time to be in now!


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