Friday, October 2, 2009

Services Comparison Confusion


IBM recently launched an online service - LotusLive. It is supposed to compete again Goggle Gmail. 



I was more interested in the suite of services on offer. So I went to LotusLive site to check.



Wow! 

I'm not delighted at the many options available. On the contrary, I feel that this "rich portfolio of service offerings" will confuse lots of potential customers, especially the decision makers.

These days, marketing should be made very straight-forward. 


PS: Not forgetting to mention, the words "starting at" do turn people off at times. 



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